Infomercials

     Technically, television infomercials count as direct response television (DRTV), and hence are a part of direct marketing.  But direct marketing is about addressability--sending specific messages to specific customers.  Is that really what is happening with DRTV?  Who is being addressed?  A bad headache had me up at 3:30 this morning, and I saw infomercials on channel after channel.  To quote Gregory "Hurricane" Helms, "What's up with that?"